The following is an excerpt from my piece “Lera Tribel: From Nada to Prada,” as featured on The Style Con:
In our ongoing series, From Nada to Prada, we explore the transformative power of a hair switcheroo, as seen in the competitive world of Model Land, where an agency-mandated bang cut or a bleach job can make the difference between booking a Prada campaign or slaving away in the gray ether of e-commerce for the rest of your livelong days.
As early as November last year, Lera Tribel was an unknown at Next Models, languishing on their board with heaps of other young, foreign, pale-skinned, dishwater blondes. (If you want to be just another dishwater blonde in this industry, you better have a face like Natalia Vodianova. That face could cure cancer; it’s that perfect.)