The following is an excerpt from my piece “What We Talk About When We Talk About Gemma Ward,” as seen on The Style Con:
“Gemma’s in a different stratosphere. She’s got that extra thing, that inexplicable thing.”
– Kristie Clements, Vogue Australia
In 2004, Paolo Roversi photographed then rising-star Gemma Ward for the cover of W Magazine. The Australian model was barely 17 at the time, a child with wide-set eyes and a downturned mouth, a little baby bombshell in the making. Her alien, supernatural beauty would inspire a sea change in the industry, superseding the models of Tom Ford’s oversexed Gucci days and paving the way for the subsequent success of ethereal stunners like Sasha Pivovarova, Snejana Onopka, Vlada Roslyakova, and Abbey Lee Kershaw. That cover, in all its dusty romanticist glory, signaled a new era in fashion, and Gemma Ward was placed squarely at the helm.